Just how big is India’s creative economy?
The creative economy can be leveraged to revive economic growth in India. A large entertainment sector and diverse cultural traditions form a strong backbone of creative capital. The commercialization and monetization of creative works generate a chain of economic activity and drive the production and consumption of goods and services. Intellectual property rights, such as copyright, are at the heart of this process. Copyright provides incentives and protections for the production of new creative works. Despite this potential for generating growth and employment, the contribution of India’s creative economy was never measured using a verifiable methodology and data from the public domain, until now. The first step to realizing the economic potential of any sector or industry is to measure its existing value. The World Intellectual Property Organisation (WIPO) provides a standard methodology to evaluate the economic contribution of copyright-relevant industries in terms of value additio